> For the complete documentation index, see [llms.txt](https://despend.gitbook.io/despend/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://despend.gitbook.io/despend/ecology.md).

# Ecology

### Ecosystem participant roles and value cycles

The De Spend ecosystem is a complex and efficient network of values driven by multiple participants. The main participants include:

#### Consumers

Role: The cornerstone and core contributor of the ecosystem. Injects value through consumption behaviors, participates in governance and shares profits by holding tokens and RWA assets. Incentives: Earns consumption-mining rewards, global dividends, asset appreciation benefits, and community governance rights.

#### Merchants

Role: As providers of goods and services, we serve as the supply side driving ecological prosperity. Key incentives include: achieving significantly lower transaction costs (far below traditional e-commerce platform commissions), connecting with global crypto-native users, sharing ecosystem growth dividends through Token distribution, and utilizing RWA assets for supply chain financing.

#### Promoters/KOLs

Role: The growth engine of the ecosystem, driving traffic and empowering the platform through content creation and community building. Incentives: Earn promotional commissions, and the consumption behavior of community members they attract can generate continuous passive income (fission income), enhancing the value of their community.

#### Developers

Role: The source of innovation for the ecosystem. Develop various application tools (such as data analytics, marketing plugins, and DeFi strategies) based on the De Spend open API. Incentives: Earn rewards through developer funds and earn transaction fee commissions from applications you create.

#### Token Holders

Role: The owner and guardian of the ecosystem. Regardless of the role mentioned above, holding tokens grants you shareholder status within the ecosystem. Incentives: Share in ecosystem profits (dividends) and participate in governance to shape its development direction. Value Cycle: All participants 'contributions are precisely quantified and incentivized through token-based economic models, forming a self-reinforcing "contribution → incentive → reinvestment" loop that drives the ecosystem's continuous expansion.


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